The number of active users making short videos on applications like Instagram Reels, Josh, Moj, Roposo can reach 650 million by the year 2025. Research company Redseer gave this information in a report. According to Redseer’s report ‘Entertainment and Advertising Riding the Digital Wave’, this short video maker is all set to emerge as the second largest category in terms of time spent in India. India is at the forefront of spending time on Facebook and Google.
There may be 650 million users by 2025
The report said, “The number of users in the short video category can increase to 650 million by the year 2025. This category can surpass television to take the second place.” The report said that the main reason for the increase in the number of users in this category could be the addition of 300 million new internet users in the country by the year 2025.
Smaller cities have more users
At present the number of people making this short video is 4 to 5 crores. Most of the short video makers are from small towns and villages. The research company said in its report that China’s app Tiktok was banned in June last year, after which India’s short video app has now become very popular among many users and companies are making technical and other improvements in them. . Their number is increasing rapidly.
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